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• Sales Rank: #2554464 in Books
• Published on: 2002-01-07
• Original language: English
• Number of items: 1
• Dimensions: 11.57" h x .18" w x 8.88" l, .55 pounds
• Binding: Paperback
• 80 pages

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Organized by wave features rather than pattern names, this atlas helps guide the reader to an EEG interpretation even when the waveform is unfamiliar. The first section takes the reader through the process of characterizing EEG waves by their features. The second section organizes EEG patterns by their features, so provides EEG waveform differential diagnoses. The third section is organized alphabetically by pattern name with each pattern described in a way that allows the reader to distinguish it from similarly appearing patterns. Examples of the patterns also are provided.

• Sales Rank: #993558 in Books
• Brand: Brand: Lippincott Williams Wilkins
• Published on: 2004-09-20
• Original language: English
• Number of items: 1
• Dimensions: .81" h x 11.00" w x 8.74" l, 2.19 pounds
• Binding: Hardcover
• 320 pages

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Review
Neurology, Issue 65 -- "Diagnoses in medicine are made in a number of ways, with pattern, recognition (Augenblick, literally, "the blink of an eye") serving as the strategy used by experts with extensive clinical experience. Novices must often develop exhaustive lists of differential diagnoses before arriving at a conclusion. Each approach has its advantages, and the Atlas of EEG Patterns draws on the strengths of both methods. This book teaches a useful and standardized approach to the identification of various waveforms. The authors rationally deconstruct features of various waveform patterns to help the reader navigate the rough seas of EEG waveforms while emphasizing common patterns, so that over time, patterns will be recognized more readily. I strongly recommend this atlas to EEG fellows and residents with an interest in epilepsy. The book is well-written and the examples are clear. The authors should be congratulated on filling an important niche in a field where pattern recognition is so important."

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0 of 0 people found the following review helpful.
Best EEG Atlas
By Digital NeuroDiagnostics, LLC (Video Ambulatory EEG)
There are a few EEG "atlas" books out there but I have to say I have always found this particular atlas to be the most informative. This book very clearly lays out various normal and abnormal EEG patterns with multiple screen shots for each and give specifics on how to differentiate those patterns from similar patters. This books is probably overshadowed by larger books with shiny color pages and DVD reviews, but none of them have as much relevant content in such a concise and tidy of a package. I am very much looking forward to the new edition coming march 2013.

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• Sales Rank: #10003941 in Books
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Movie Magic; Script Breakdown & Scheduling Software; Tutorial Manual for IBM Compatibles

• Sales Rank: #11990167 in Books
• Published on: 1991
• Binding: Paperback

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Written by a marketing professor from Northwestern University's acclaimed Kellogg School of Management, The Marketing Plan Handbook outlines a comprehensive, step-by-step approach to crafting succinct, logical, and effective marketing plans that produce results. This book can benefit managers in all types of companies. For startups and companies bringing new products to the market, it outlines a process for developing a winning marketing plan to launch a new offering. For established companies with existing product portfolios this book presents a structured approach for developing an action plan to manage offerings and product lines. Whether you manage a small business seeking to formalize the planning process, a startup seeking venture capital financing, a fast-growth company considering an IPO, or a large multinational corporation, you can gain competitive advantage by translating the marketing planning process outlined in this book into a streamlined strategic document that informs your decisions and helps avoid costly missteps.

• Sales Rank: #175842 in Books
• Brand: Brand: Cerebellum Press
• Published on: 2011-09-01
• Original language: English
• Number of items: 1
• Dimensions: 9.25" h x .33" w x 7.52" l, .62 pounds
• Binding: Paperback
• 156 pages

Features

• Used Book in Good Condition

Review
"Alexander Chernev has written the clearest handbook that I have seen on how to write a marketing plan, cover all the bases, and yet keep it short." --Philip Kotler, S.C. Johnson & Son Professor of International Marketing, Kellogg School of Management, Northwestern University

"Alexander Chernev's The Marketing Plan Handbook offers clear, concise insights and guidelines to design marketing plans that will truly work." --Kevin Lane Keller, E. B. Osborn Professor of Marketing, Tuck School of Busines, Dartmouth College

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"If you are going to write a marketing plan, you need to start with Chernev's The Marketing Plan Handbook. And, of course, every business needs to have a marketing plan." --David Reibstein, William Stewart Woodside Professor of Marketing, Wharton, University of Pennsylvania

About the Author
Alexander Chernev is a professor of marketing at the Kellogg School of Management, Northwestern University. He is an area editor for the Journal of Marketing and serves on the editorial boards of the top research journals, including the Journal of Marketing Research, Journal of Consumer Research, Journal of Consumer Psychology, and Journal of the Academy of Marketing Science. Dr. Chernev's research has been published in the leading marketing journals and has been quoted in the business and popular press, including Scientific American, Business Week, Forbes, Newsweek, The Wall Street Journal, Financial Times, The New York Times, and The Washington Post. He has written numerous articles focused on corporate planning, marketing strategy, and brand and customer management. 
Professor Chernev teaches marketing management, marketing strategy, brand management, and behavioral decision theory in MBA, PhD, and executive education programs. He has received numerous teaching awards, including the Chairs' Core Course Teaching Award, Kellogg Faculty Impact Award, and the Top Professor Award from the Kellogg Executive MBA Program. In addition to research and teaching, he is an Academic Trustee of the Marketing Science Institute and advises companies around the world on issues of strategic marketing planning and analysis, business innovation, brand management, pricing, and new product development.
Website: chernev.com/books

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5 of 5 people found the following review helpful.
Very good guide
By SeattleSlew
I teach marketing strategy in a Master of Management program. I used this book for the first time last fall. The major activity in that class is the development of a marketing plan. My students found it to be very useful and I found the quality of the plans they developed to be the best since I started teaching that class about eight years ago. I strongly recommend it for students or for practitioners who have not developed a marketing plan before.

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Indispensible Marketing Plan Guide
By Charles Reader
It's concise, to the point, and loaded with practical information about how to bring your product or service to market. If you buy just one book on how to create your marketing plan, this is the one that should be on your desk or in your Kindle.

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Five Stars
By YosemiteSam
Perfect for students writing a marketing plan.

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• Sales Rank: #5773831 in Books
• Published on: 2012-04-30
• Released on: 2012-04-18
• Original language: English
• Number of items: 1
• Dimensions: 9.53" h x .87" w x 6.69" l, 1.40 pounds
• Binding: Paperback
• 376 pages

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• Published on: 1707
• Binding: Paperback

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